Progressive
Emphasizes innovation and forward movement. Shows modernity.
Archetypes
2✓ What to do
• • Talk about future • Emphasize innovations • Use modern terms • Show progress
✗ What to avoid
• • Don't complicate language • Avoid snobbery • Don't lose touch with reality • Don't forget values
Example Phrases
"Tomorrow's technology. Available today."
ad"We don't follow trends. We create them."
website"Evolution has begun. Join the revolution."
emailApplication Contexts
website
9/10
About us, mission
advertising
9/10
Innovative products
social_media
8/10
New launch announcements
Brand Examples
SpaceX
AerospaceAbout us, mission
Tesla
AutomotiveAbout us, mission
Stripe
FinTechAbout us, mission