Graphic Styles

Empire

Imperial style with eagles, laurels, gold and monumentality. Symbol of power and grandeur.

Archetypes

2
H

Hero

RU

Ruler

Colors

4
Mustard Yellow Maroon White Black

Style Characteristics

• Eagles and laurels

• Gold

• Monumentality

• Symmetry

• Imperial symbols

• Grandeur

✓ When to Use

• For luxury brands, premium hotels, government institutions.

✗ Avoid If

• Simplicity or democracy are needed. May seem pompous.

Usage Examples

Premium hotel

branding

Luxury cognac

packaging

Government institution

branding

Brand Examples

Ritz-Carlton

Hospitality

Imperial luxury

Hennessy

FMCG

Imperial cognac

Versace

Fashion

Baroque and Empire