Optical Illusions
Optical illusions, impossible figures, moiré patterns, hypnotic effects. Op-art.
Archetypes
3Shapes
2Compositions
1Brand Attributes
2Style Characteristics
• Optical effects
• Geometry
• Movement
• Hypnosis
• Black and white
• Repetition
✓ When to Use
• For creative projects, events when you need to surprise and attract attention.
✗ Avoid If
• Clarity or calmness are needed. May cause discomfort.
Usage Examples
Art exhibition
branding
Music festival
branding
Experimental brand
packaging
Brand Examples
Bridget Riley
ArtQueen of op-art
Victor Vasarely
ArtFather of op-art
Hypebeast
MediaOptical patterns