Totalitarian

Monumental propaganda style with heroic figures, symmetry, power and grandeur.

Archetypes

2

Colors

4

Shapes

2

Compositions

2

Style Characteristics

• Monumentality

• Symmetry

• Heroic figures

• Red banners

• Grandeur

• Propaganda

✓ When to Use

• For historical projects, museums, ironic reinterpretation. Use carefully due to connotations.

✗ Avoid If

• May cause negative associations. Not for commercial brands without irony.

Usage Examples

Historical museum

branding

Documentary film

branding

Theater production

branding

Brand Examples

Constructivism Museum

Culture

Soviet art museums

Shepard Fairey

Art

Modern reinterpretation

Red Star

Vintage

Vintage aesthetics