Soft Gradients

Smooth color transitions, softness, airiness. Modern gradient aesthetics.

Archetypes

3

Shapes

2

Compositions

1

Style Characteristics

• Gradients

• Smoothness

• Softness

• Airiness

• Modernity

• Calmness

✓ When to Use

• For tech, wellness, beauty when soft modernity is needed.

✗ Avoid If

• Clarity or contrast are needed.

Usage Examples

Wellness app

website

Tech startup

branding

Beauty brand

packaging

Brand Examples

Instagram

Tech

Iconic gradient logo

Asana

Tech

Soft gradients in interface

Calm

Wellness

Calming transitions