Experimental Typography
Typography as art. Broken letters, unusual compositions, text as visual element.
Archetypes
3Shapes
2Compositions
2Brand Attributes
2Style Characteristics
• Broken forms
• Experimentation
• Distortions
• Creativity
• Illegibility as concept
✓ When to Use
• For creative industries, editorial when form is more important than function.
✗ Avoid If
• Readability or functionality are needed.
Usage Examples
Design studio
branding
Avant-garde magazine
branding
Art event
branding
Brand Examples
Emigre
DesignDigital typography pioneers
Eye Magazine
MediaExperimental covers
Pentagram
DesignTypographic experiments