Expressionism
Emotional, dramatic style with distorted forms, contrasting colors and expression of inner experiences.
Archetypes
3Shapes
1Compositions
2Brand Attributes
1Style Characteristics
• Distorted forms
• Contrasting colors
• Emotionality
• Drama
• Energy
• Subjectivity
✓ When to Use
• For art projects, cultural events when strong emotions need to be conveyed.
✗ Avoid If
• Rationality or calmness are needed.
Usage Examples
Theater production
branding
Art exhibition
branding
Experimental film
branding
Brand Examples
Munch Museum
CultureExpressionism museum
Deutsche Oper
CultureExpressionist posters
A24
FilmEmotional posters