Graphic Styles

Modern

Clean, functional 20th century modernism. Bauhaus, De Stijl, geometry and function.

Archetypes

3
CR

Creator

RU

Ruler

S

Sage

Colors

5
Yellow Red Blue White Black

Style Characteristics

• Geometry

• Functionality

• Primary colors

• Grid

• Rationality

• 'Form follows function'

✓ When to Use

• For architecture, design, education when clarity and functionality are needed.

✗ Avoid If

• Emotionality or ornamentation are needed.

Usage Examples

Architecture firm

branding

Design school

branding

Modern art museum

branding

Brand Examples

Bauhaus

Education

Source of modernism

IKEA

Retail

Democratic modernism

Braun

Tech

Functional design