Gothic
Dark, mystical style with gothic fonts, religious symbols and medieval aesthetics.
Archetypes
3Shapes
1Compositions
1Style Characteristics
• Gothic fonts
• Dark tones
• Religious symbols
• Mysticism
• Medieval
• Drama
✓ When to Use
• For alternative fashion, music, horror projects when dark aesthetics are needed.
✗ Avoid If
• Target audience is mainstream. May be scary.
Usage Examples
Metal band
branding
Horror game
branding
Gothic fashion
branding
Brand Examples
Hot Topic
FashionAlternative gothic fashion
Kat Von D
BeautyGothic cosmetics
Iron Maiden
MusicMetal classic