Graphic Styles

Parametric

Mathematically generated forms, algorithmic design, complex organic structures.

Archetypes

3
CR

Creator

S

Sage

M

Magician

Shapes

2
Wavy lines and spirals
Organic shapes

Compositions

2
Systematic arrangement
Chaotic arrangement

Brand Attributes

2
Systematic
Innovative

Style Characteristics

• Algorithms

• Complex structures

• Organic geometry

• Parameters

• Generativity

• Innovation

✓ When to Use

• For tech brands, architecture when innovation and complexity need to be shown.

✗ Avoid If

• Simplicity or traditionalism are needed.

Usage Examples

Architecture firm

branding

AI startup

website

Tech conference

branding

Brand Examples

Zaha Hadid Architects

Architecture

Parametric architecture

Nervous System

Design

Generative design

Processing

Software

Creative coding