Monochrome & Duotone
One color (monochrome) or two colors (duotone). Elegance of limitation, focus on form.
Compositions
2Brand Attributes
1Style Characteristics
• Limited palette
• Contrast
• Elegance
• Form focus
• Graphic quality
• Cleanliness
✓ When to Use
• For premium brands, editorial when elegance and drama are needed.
✗ Avoid If
• Need to show variety or brightness.
Usage Examples
Fashion editorial
branding
Premium brand
branding
Art project
branding
Brand Examples
Spotify
TechDuotone in design
Vogue
MediaBlack and white covers
Chanel
FashionMonochrome elegance