Data Visualization
Data as art. Charts, diagrams, infographics become main visual language.
Archetypes
3Shapes
3Compositions
2Brand Attributes
3Style Characteristics
• Charts
• Diagrams
• Infographics
• Precision
• Informativeness
• Visual analytics
✓ When to Use
• For tech, finance, science when data is key message.
✗ Avoid If
• Emotionality or simplicity are needed.
Usage Examples
Fintech startup
website
Analytics platform
website
Scientific publication
branding
Brand Examples
Bloomberg
FinanceTerminals with visualization
Tableau
TechVisualization platform
The Economist
MediaInfographics in journalism