Minimalism
Philosophy of 'less is more'. Maximum simplicity, clean forms, lots of air and only essentials.
Archetypes
3Compositions
2Style Characteristics
• Lots of white space
• Simple geometric forms
• Limited palette
• Thin lines
• No decoration
✓ When to Use
• For premium brands, tech companies, when product focus is important. Creates sense of quality and elegance.
✗ Avoid If
• Need to show variety, emotionality or traditions. May seem boring or inaccessible.
Usage Examples
Premium cosmetics brand
packaging
Tech startup
website
Architecture portfolio
website
Brand Examples
Apple
TechStandard of minimalist design
Muji
RetailJapanese minimalism in products
COS
FashionMinimalist fashion collection