Anticipatory
Creates anticipation, intrigue about future. Impatience and excitement.
Archetypes
2✓ What to do
• • Create anticipation • Hint at future • Use foreshadowing • Excite
✗ What to avoid
• • Don't drag on • Avoid disappointment • Don't deceive expectations • Don't forget to deliver
Example Phrases
"Soon... Very soon... You won't believe your eyes 👀"
social"Countdown has begun: 3 days until launch of the future."
email"What you've been waiting for is almost here. Get ready."
adApplication Contexts
social_media
10/10
Teasers and announcements
email
9/10
Pre-launch campaigns
advertising
9/10
Countdown campaigns
Brand Examples
Apple
TechПредрелизные тизеры
Marvel
EntertainmentТизеры фильмов
Supreme
FashionDrops анонсы