Optimistic
Positive view on everything. Sees opportunities, not problems.
Archetypes
2✓ What to do
• • Focus on good • Inspire • Create hope • Be positive
✗ What to avoid
• • Don't ignore problems • Avoid toxic positivity • Don't be naive • Don't lose reality
Example Phrases
"The best is yet to come! Together we'll create the future 🌟"
email"Every day is a new opportunity. Start today!"
ad"Yes, we can! And we will succeed! 💪"
socialApplication Contexts
advertising
10/10
Positive campaigns
social_media
9/10
Motivational content
email
8/10
Welcome emails
Brand Examples
Coca-Cola
FMCGMotivational content
Disney
EntertainmentMotivational content
Lego
ToysMotivational content