Respectful
Maximally respectful, recognizes authority. Shows reverence.
Archetypes
1✓ What to do
• • Show respect • Acknowledge merit • Be humble • Value customer
✗ What to avoid
• • Don't be obsequious • Avoid flattery • Don't lose dignity • Don't overdo it
Example Phrases
"We value your wisdom and experience. It's an honor to serve you."
email"Deeply grateful for the trust you've placed in us."
customer_service"Allow us to be of service to your noble cause."
websiteApplication Contexts
customer_service
10/10
VIP clients
email
9/10
Premium segment
website
8/10
Luxury brands
Brand Examples
Rolls-Royce
AutomotiveПочтительное отношение к клиенту
Hermès
LuxuryКульт уважения
The Peninsula Hotels
HospitalityПочтительный сервис