Engaging
Actively engages audience in participation. Creates dialogue and interaction.
Archetypes
2✓ What to do
• • Ask questions • Call to action • Create polls • Request opinions
✗ What to avoid
• • Don't ignore responses • Avoid one-sidedness • Don't overload with requests • Don't forget to thank
Example Phrases
"Which color for the new collection? Vote! 🔵🔴🟢"
social"Share your success story. We'll feature the best!"
email"What would you add to the perfect product? Tell us!"
websiteApplication Contexts
social_media
10/10
Polls and questions
email
8/10
Interactive emails
website
7/10
Feedback forms
Brand Examples
LEGO
ToysInteractive emails
Starbucks
RestaurantInteractive emails
GoPro
TechInteractive emails