Courteous
Tactful, delicate, avoids directness. Soft approach.
Archetypes
1✓ What to do
• • Soften messages • Be delicate • Use 'perhaps' • Avoid categoricalness
✗ What to avoid
• • Don't be vague • Avoid uncertainty • Don't lose meaning • Don't complicate
Example Phrases
"Perhaps it's worth considering an alternative option."
email"We would like to offer you..."
customer_service"Could you, if it's not too much trouble..."
websiteApplication Contexts
customer_service
9/10
Delicate situations
email
8/10
Diplomatic correspondence
advertising
7/10
Premium segment
Brand Examples
Burberry
LuxuryБританская деликатность
Harrods
RetailИзысканное обслуживание
Four Seasons
HospitalityТактичный сервис