Sensual

Appeals to feelings and sensations. Creates sensory experience through words.

✓ What to do

• • Describe sensations • Use sensory words • Create atmosphere • Engage senses

• • Don't overdo it • Avoid vulgarity • Don't lose taste • Don't be intrusive

"Feel the tenderness of silk on skin, lavender scent..."

"Taste that melts on tongue. Texture that mesmerizes."

"Touch luxury. Feel the difference. Fall in love."

website

10/10

advertising

Premium products

9/10

Beauty & luxury

8/10

website

Product descriptions

L'Occitane

Beauty

Сенсорный опыт

Häagen-Dazs

FMCG

Чувственные описания

Victoria's Secret

Fashion

Сенсуальность

Lover