Sensual
Appeals to feelings and sensations. Creates sensory experience through words.
Archetypes
1✓ What to do
• • Describe sensations • Use sensory words • Create atmosphere • Engage senses
✗ What to avoid
• • Don't overdo it • Avoid vulgarity • Don't lose taste • Don't be intrusive
Example Phrases
"Feel the tenderness of silk on skin, lavender scent..."
ad"Taste that melts on tongue. Texture that mesmerizes."
email"Touch luxury. Feel the difference. Fall in love."
websiteApplication Contexts
advertising
10/10
Premium products
email
9/10
Beauty & luxury
website
8/10
Product descriptions
Brand Examples
L'Occitane
BeautyСенсорный опыт
Häagen-Dazs
FMCGЧувственные описания
Victoria's Secret
FashionСенсуальность