Sweet
Gentle, pleasant, endearing. Creates positive emotions.
✓ What to do
• • Use diminutives • Be gentle • Add emoji wisely • Create coziness
✗ What to avoid
• • Don't be cloying • Avoid infantilism • Don't overuse emoji • Don't lose seriousness when needed
Example Phrases
"Good morning! ☀️ Start your day with a smile and our coffee!"
email
"A little surprise for you 🎁 Open it quick!"
social
"Welcome to our cozy little shop 🏠"
website
Application Contexts
9/10
social_media
Positive content
8/10
email
Welcome emails
7/10
customer_service
Friendly support
Brand Examples
Innocent Drinks
FMCG
Friendly support
Anthropologie
Retail
Friendly support
Etsy
E-commerce
Friendly support
In this database
- Entries with this archetype
- Innocent — 3 of 36
Archetypes
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