Bold
Bold, provocative, breaks rules. Attracts attention.
✓ What to do
• • Be bold • Challenge • Use contrast • Provoke thoughts
✗ What to avoid
• • Don't insult • Avoid rudeness • Don't cross lines • Don't lose meaning
Example Phrases
"Your competitor already uses it. Do you?"
ad
"Stop wasting time. Act."
email
"Don't like it? Then keep doing what you did."
social
Application Contexts
10/10
advertising
Provocative campaigns
9/10
social_media
Viral content
7/10
email
Re-engagement emails
Brand Examples
Nike
Sportswear
Just Do It
Red Bull
FMCG
Экстремальная коммуникация
Harley-Davidson
Automotive
Бунтарский дух
In this database
- Entries with this archetype
- Rebel — 3 of 36
Archetypes
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