Business-like
Professional, result-oriented. B2B approach.
Archetypes
1✓ What to do
• • Focus on benefits • Use numbers • Be specific • Save time
✗ What to avoid
• • Don't be cold • Avoid jargon • Don't lose humanity • Don't forget value
Example Phrases
"Solution for 40% sales increase per quarter."
ad"We propose to discuss mutually beneficial cooperation."
email"ROI: 300% within 12 months. Proven."
websiteApplication Contexts
email
10/10
B2B correspondence
website
9/10
Corporate pages
advertising
8/10
B2B campaigns
Brand Examples
Salesforce
TechB2B коммуникация
McKinsey
ConsultingПрофессиональный тон
Деловая сеть