Intriguing
Sparks curiosity, leaves things unsaid. Engages through interest.
Archetypes
1✓ What to do
• • Ask questions • Create intrigue • Use cliffhangers • Hint at more
✗ What to avoid
• • Don't deceive • Avoid clickbait • Don't irritate with vagueness • Don't forget to deliver
Example Phrases
"What happens April 1st will change everything. Stay tuned."
social"Only 3 people know this formula. Want to be the 4th?"
ad"The email you've been waiting for. But didn't expect to read."
emailApplication Contexts
social_media
10/10
Teasers and announcements
advertising
9/10
Intriguing creatives
email
7/10
Mysterious subject lines
Brand Examples
Tesla
AutomotiveIntriguing creatives
Apple
TechIntriguing creatives
Netflix
EntertainmentIntriguing creatives