Promising
Focuses on possibilities and future results. Inspires achievements.
Archetypes
1✓ What to do
• • Talk about results • Paint the future • Use 'imagine' • Inspire to dream
✗ What to avoid
• • Don't exaggerate • Avoid empty promises • Don't ignore present • Don't create unrealistic expectations
Example Phrases
"Imagine: you wake up refreshed every day."
ad"In a month, you won't recognize yourself. Start today."
email"Your future starts here. Ready for change?"
websiteApplication Contexts
advertising
10/10
Motivational campaigns
email
9/10
Welcome series
website
9/10
Landing pages
Brand Examples
Nike
SportswearLanding pages
Tesla
AutomotiveLanding pages
Duolingo
EdTechLanding pages