Informative
Rich with useful information. Educational approach.
Archetypes
1✓ What to do
• • Share knowledge • Provide value • Explain in detail • Be useful
✗ What to avoid
• • Don't overload • Avoid complexity • Don't lose structure • Don't forget readability
Example Phrases
"5 facts about the product: 1) ... 2) ... 3) ... 4) ... 5) ..."
email"Complete guide: what, how, why, when, and what for."
website"Research showed: data, conclusions, recommendations."
adApplication Contexts
email
10/10
Educational newsletters
website
10/10
Blog, articles
social_media
8/10
Infographics
Brand Examples
HubSpot
TechBlog, articles
The New York Times
MediaBlog, articles
Wikipedia
EducationBlog, articles