Experimental Typography

Typography as art. Broken letters, unusual compositions, text as visual element.

Shapes

Broken lines Organic shapes

Compositions

Chaotic arrangement Vertically asymmetric

Brand Attributes

Innovative Creative

Style Characteristics

• Broken forms

• Experimentation

• Distortions

• Creativity

• Illegibility as concept

✓ When to Use

• For creative industries, editorial when form is more important than function.

✗ Avoid If

• Readability or functionality are needed.

Usage Examples

Design studio

branding

Avant-garde magazine

branding

Art event

branding

Brand Examples

Emigre

Design

Digital typography pioneers

Eye Magazine

Media

Experimental covers

Pentagram

Design

Typographic experiments

In this database

Same archetype set: 3 of 50
Rarest archetype: Rebel — 8 of 50
Linked entries: 6

Archetypes

Rebel

Creator

Magician

Experimental Typography

Shapes

Compositions

Brand Attributes

Style Characteristics

✓ When to Use

✗ Avoid If

Usage Examples

Brand Examples

In this database

Style DNA

Archetypes

See Also