Avant-garde
Experimental, revolutionary style breaking the rules. Asymmetry, bold typography, unusual compositions.
Archetypes
3Style Characteristics
• Asymmetry
• Experimentation
• Bold typography
• Unusual compositions
• Provocation
• Innovation
✓ When to Use
• For creative industries, luxury brands, cultural projects. When you need to shock and be remembered.
✗ Avoid If
• Functionality or mass appeal are needed. May be too eccentric.
Usage Examples
Fashion house
branding
Art gallery
website
Cultural event
branding
Brand Examples
Comme des Garçons
FashionAvant-garde fashion
MoMA
CultureMuseum of Modern Art
Yohji Yamamoto
FashionJapanese avant-garde