Graphic Styles

Art Nouveau

Smooth organic lines, plant motifs, grace and elegance of late 19th century.

Archetypes

3
I

Innocent

L

Lover

CR

Creator

Colors

4
Mustard Yellow Peach Lavender Emerald

Style Characteristics

• Smooth lines

• Plant motifs

• Asymmetry

• Elegance

• Organic shapes

• Decorativeness

✓ When to Use

• For luxury brands, beauty, jewelry when refinement and femininity are needed.

✗ Avoid If

• Modernity or masculinity are needed.

Usage Examples

Cosmetics brand

packaging

Jewelry house

branding

Spa salon

branding

Brand Examples

Guerlain

Beauty

Art Nouveau in bottle design

Mucha

Art

Art Nouveau classic

Liberty

Retail

Floral prints