Graphic Styles

Complex Maximalism

Everything at once: patterns, colors, textures, details. Luxury of abundance, 'more is more'.

Archetypes

3
L

Lover

CR

Creator

RU

Ruler

Shapes

2
Ribbons and vignettes
Flowers

Compositions

2
Tight arrangement
Chaotic arrangement

Style Characteristics

• Multiple details

• Bright colors

• Patterns

• Textures

• Excess

• Richness

✓ When to Use

• For luxury brands, fashion, art when you need to impress and show abundance.

✗ Avoid If

• Clarity or calmness are needed. May be overwhelming.

Usage Examples

Luxury fashion brand

branding

Jewelry house

packaging

Art event

branding

Brand Examples

Gucci

Fashion

Alessandro Michele maximalism

Dolce & Gabbana

Fashion

Baroque maximalism

Versace

Fashion

Luxury and excess