Graphic Styles

Art Deco

Luxurious 1920-30s style with geometric patterns, golden accents and elegant lines. Symbol of glamour and wealth.

Archetypes

3
L

Lover

CR

Creator

RU

Ruler

Colors

5
Mustard Yellow Maroon Emerald White Black

Style Characteristics

• Geometric patterns

• Gold and metallics

• Symmetry

• Elegant typography

• Luxurious materials

• Stylized forms

✓ When to Use

• For premium brands, hotels, jewelry, high-class events. Creates sense of luxury and sophistication.

✗ Avoid If

• Brand positions itself as affordable or modern. May seem old-fashioned or pretentious.

Usage Examples

Luxury hotel

branding

Jewelry brand

packaging

Premium event

branding

Brand Examples

Tiffany & Co

Jewelry

Art Deco elements in design

The Great Gatsby

Entertainment

Art Deco style standard

Claridge's

Hospitality

Legendary hotel with Art Deco interiors