Graphic Styles

Escapism

Dreamy, fairy-tale style for escape from reality. Soft colors, clouds, fantasy.

Archetypes

3
I

Innocent

L

Lover

M

Magician

Style Characteristics

• Dreaminess

• Soft colors

• Clouds

• Fantasy

• Magic

• Unreality

✓ When to Use

• For lifestyle brands, children's products, wellness when oasis of calm is needed.

✗ Avoid If

• Realism or seriousness are needed.

Usage Examples

Children's book

branding

Meditation app

website

Lifestyle brand

social_media

Brand Examples

Glossier

Beauty

Dreamy aesthetics

Studio Ghibli

Animation

Magical worlds

Moleskine

Lifestyle

Romance of creativity