Científico

Maximally precise, based on facts and research. Academic approach.

Arquétipos

1

✓ O que fazer

• • Use research • Provide data • Be precise • Reference sources

✗ O que evitar

• • Don't be boring • Avoid jargon • Don't lose audience • Don't complicate unnecessarily

Frases de exemplo

"Ensaios clínicos (n=1000) confirmaram 97% de eficácia."

website

"Segundo estudo na Nature, 2023, o nosso método…"

email

"Resultados com peer review. Eficácia comprovada."

ad

Contextos de aplicação

website

10/10

Pesquisa, white papers

email

8/10

Newsletters profissionais

advertising

7/10

Campanhas B2B

Exemplos de marcas

Nature

Publishing

Научный журнал

IBM Research

Tech

Исследовательские публикации

Mayo Clinic

Healthcare

Медицинская экспертиза