Corações
The heart is a universal symbol of love, emotions, and humanity. In branding, hearts convey romance, care, and admiration. This shape is associated with life, passion, and emotional connection. Hearts create a sense of warmth, compliments, and good mood.
Arquétipos
4🧠 Psicologia das Formas
Hearts evoke the strongest emotional response — love, joy, and attachment. They activate the Innocent, Lover, Jester, and Magician archetypes, creating an atmosphere of love and admiration. Heart is symbol of the most important: life, emotions, and human connections. This is a shape that instantly creates positive association.
Associações
✓ Quando Usar
• Use hearts for charity, romantic services, healthcare, beauty industry. Effective for social campaigns, like buttons, Valentine's Day marketing. Ideal for conveying love, care, and emotional connection. Work excellently in design for relationships and emotional wellbeing.
✗ Evitar Se
• Avoid hearts if seriousness or technology is needed. Shape may be perceived as too sentimental, banal, or frivolous. Not suitable for B2B sector, financial services, or industrial companies. Hearts may seem kitschy for minimalist or strict brands.
💡 Dicas de Design
Use anatomically correct heart for medicine, stylized for romance. Combine with red and pink to enhance love theme. Hearts are ideal for 'favorite' and 'like' icons. Work excellently in animation (heartbeat) to convey brand liveliness.
Exemplos de Uso
Botões de gosto
O coração tornou-se o símbolo de aprovação e emoções positivas nas redes sociais
Organizações de saúde
O coração simboliza saúde, vida e cuidados ao doente
Serviços românticos
Os corações comunicam amor, romance e a procura de vínculos emocionais
Exemplos de Marcas
I ❤ NY
TourismHeart instead of word 'love' became icon symbolizing love for city
Heart-like became main way to express approval and admiration
American Heart Association
HealthcareRed heart with white checkmark symbolizes health and life
Match.com
DatingHeart in logo emphasizes romance and search for love