Personagens ousados
Expressive, charismatic characters with exaggerated features and bright personality.
Arquétipos
3Características do Estilo
• Exaggerated features
• Bright facial expressions
• Charisma
• Dynamics
• Humor
• Recognition
✓ Quando Usar
• For youth brands, games, animation when emotional connection is needed.
✗ Evitar Se
• Target audience is conservative or expects seriousness.
Exemplos de Uso
Jogo móvel
branding
Marca jovem
branding
Projeto de animação
social_media
Exemplos de Marcas
Duolingo
EdTechDuo the Owl - charismatic mascot
Mailchimp
TechFreddie - bold monkey
Pringles
FMCGMr. Pringles