Tipografia massiva
Huge, dominant fonts as main visual element. Typography as art.
Arquétipos
5Características do Estilo
• Huge letters
• Typography as art
• Boldness
• Hierarchy
• Contrast
• Expression
✓ Quando Usar
• For creative brands, events when message is more important than decor.
✗ Evitar Se
• Images or details are needed. May be too straightforward.
Exemplos de Uso
Cartaz de evento
branding
Design editorial
branding
Movimento de protesto
social_media
Exemplos de Marcas
Balenciaga
FashionMassive logo
Dazed
MediaTypographic covers
MoMA
CultureLarge typography in wayfinding