Visualização de dados
Data as art. Charts, diagrams, infographics become main visual language.
Arquétipos
3Formas
3Composições
2Atributos da marca
3Características do Estilo
• Charts
• Diagrams
• Infographics
• Precision
• Informativeness
• Visual analytics
✓ Quando Usar
• For tech, finance, science when data is key message.
✗ Evitar Se
• Emotionality or simplicity are needed.
Exemplos de Uso
Startup fintech
website
Plataforma de analytics
website
Publicação científica
branding
Exemplos de Marcas
Bloomberg
FinanceTerminals with visualization
Tableau
TechVisualization platform
The Economist
MediaInfographics in journalism