Emoji
Emoji as main visual language. Universality, emotionality, digital culture.
Arquétipos
3Características do Estilo
• Emoji
• Universality
• Emotionality
• Simplicity
• Digital culture
• Recognition
✓ Quando Usar
• For social media, mobile apps, youth brands.
✗ Evitar Se
• Seriousness or professionalism are needed.
Exemplos de Uso
Mensageiro
website
Campanha em redes sociais
social_media
Marca jovem
branding
Exemplos de Marcas
Slack
TechEmoji in communication
Discord
TechEmoji culture
Apple
TechEmoji creators